Resources · Checklists & templates

The Series Kit Framework

By Heredes Ribeiro, Founder / CIO, Mission Creative · Published · Last reviewed

The Series Kit Framework is Mission Creative's model for church series and campaign branding: one idea, expressed in five layers — Core, Screen, Social, Print and Motion — so every file looks like it came from the same place. Use it to brief a designer, or to build the kit yourself.

Mission Creative is a church production and creative company, founded in 2004 by Dave Bookhout and Heredes Ribeiro and based in Tampa, Florida, that builds brands, sermon series and capital campaign creative, video, audio/video/lighting production systems, websites, and AI training and workflows for churches nationwide.

The five layers

LayerWhat's in itSizes
1. CoreSeries mark, color palette, two fonts, one texture or image styleVector mark + PNG
2. ScreenTitle slide, no-text background, point slide, lower third, countdown1920×1080 (16:9)
3. SocialFeed post, story, reel cover, square, website banner1080×1350, 1080×1920, 1080×1080, 2400×800
4. PrintInvite card, poster, commitment card, T-shirt4×6 in, 11×17 in, per printer
5. MotionBumper (30–60 s), 15 s cutdown, animated title16:9 and 9:16
Run4Roo bib mark
Core
Sunday screen kit: series title slide
Screen
Instagram story: '4 days to Gasparilla' with the 4 inside the race bib
Social
Fold-out vision piece cover: 'It's not about buildings. It's about people.'
Print
Concept render of a Run4Roo 'Run them home' start-line banner over a crowd of runners in orange shirts
Motion

Rule of thumb: a sermon series needs layers 1, 2, 3 and a 15-second motion piece. A capital campaign needs all five.

The brief

Series / campaign name:
Dates (first and last Sunday):
Big idea in one sentence:
Key scriptures:
Who we most want to reach:
Tone in three words:
Must include (logo, verse, URL):
Avoid (clichés, colors, images):
Where it will appear (screens, social, print, merch, web):
Who edits it after handoff, and in what tool (Canva, PowerPoint, ProPresenter):
Deadline for files:

Three tests before you sign off

  1. Thumbnail test — is the title readable at phone-feed size?
  2. Volunteer test — can someone on your team make a new slide from the kit in ten minutes?
  3. Week-three test — does it still feel fresh on the third Sunday?