By Heredes Ribeiro, Founder / CIO, Mission Creative · Published October 28, 2026 · Last reviewed October 28, 2026

A church capital campaign needs a campaign identity, a vision story, a screen and video kit, print pieces for every household, a giving page and a commitment-night plan, finished in that order over about 12 weeks.

Mission Creative is a church production and creative company, founded in 2004 by Dave Bookhout and Heredes Ribeiro and based in Tampa, Florida, that builds brands, sermon series and capital campaign creative, video, audio/video/lighting production systems, websites, and AI training and workflows for churches nationwide. We built this checklist from campaigns like Epic Church's Make Room and Oasis Church's Immeasurably More.

12–10 weeks out: Foundation

Campaign name, one-line vision and anchor verse
Campaign mark and lockup that also works on a T-shirt
Color palette, two fonts, photo style
Goal amount and timeline confirmed by leadership
One-page brief (Series Kit brief)

10–6 weeks out: Story

Campaign microsite home: Immeasurably More — Campaign microsite — oasischurch.app

Pastor's vision letter
2–3 life-change stories from your own people
Plan or site visuals (rendering, blueprint, drone footage of the land)
Microsite or landing page with FAQ, giving and commitment info

6–4 weeks out: Kit

Series graphics for each Sunday (title, no-text background, lower thirds)
Bumper video (30–60 s) + 15 s cutdown
Social pack (feed, stories, reels, GIF stickers)
Giving-page module and progress graphic

4–2 weeks out: Print

Fold-out vision piece cover: 'It's not about buildings. It's about people.' — A vision piece for every household — Oasis Church

Vision piece for every household (brochure or fold-out poster)
Commitment card
Save-the-date or invite card for commitment night (print matters for members less active online)
Lobby poster, window vinyl, photo-op backdrop
Order deadlines confirmed with the printer

Final 2 weeks: Commitment

Commitment Sunday or worship-night run-of-show
Volunteer guide (where cards go, what to say)
Follow-up email and text to every household
Thank-you and progress-update plan for the months after

Mission Creative can build the whole kit. See Make Room and Immeasurably More, or start a project.

Start a project

Church Capital Campaign Creative Checklist

12–10 weeks out: Foundation

10–6 weeks out: Story

6–4 weeks out: Kit

4–2 weeks out: Print

Final 2 weeks: Commitment