Resources · Research & data

Church AI & Website Statistics (2026)

87% of U.S. Protestant pastors now use AI in some form, but only about a quarter use it often at work, and most churches still have no AI policy. Here are the numbers church leaders ask us about most.

Mission Creative is a church production and creative company, founded in 2004 by Dave Bookhout and Heredes Ribeiro and based in Tampa, Florida, that builds brands, sermon series and capital campaign creative, video, audio/video/lighting production systems, websites, and AI training and workflows for churches nationwide. Every figure links to its source.

How pastors use AI

StatisticSource
87% of pastors use AI; 13% say they don't use it at allBarna, Jun 2026
50% use AI for brainstorming; 37% for graphic design or visuals; 36% for biblical or theological researchBarna, Jun 2026
34% use it for small-group questions or admin work (scheduling, email, documents)Barna, Jun 2026
24% write or edit sermons with AI's help, up from 12% who were comfortable doing so in 2024Barna, Jun 2026
71% of pastors feel cautious about AI; 40% feel conflictedBarna, Jun 2026
24% of pastors use AI often or very often at work; 45% use it “not very much” or “not at all” personallyBarna, Jul 2026
94% of pastors worry about AI misinterpreting ScriptureChristian Post on Barna data

How churchgoers use AI

StatisticSource
44% of practicing Christians use AI often or very often in personal life, vs. 31% of U.S. adultsBarna, Jul 2026
39% of practicing Christians use AI often at work, vs. 26% of U.S. adultsBarna, Jul 2026
1 in 3 practicing Christians want their pastor's guidance on AI; 12% of pastors feel ready to give itBarna, Jul 2026
83% of practicing Christians worry about AI misinterpreting ScriptureChristian Post on Barna data

AI policy and training

StatisticSource
91% of church leaders support AI in ministry; 61% use it frequently; 73% have no AI policyExponential, State of AI in the Church 2025
87% of church leaders are willing to invest in AI educationExponential, 2025
82% believe AI will make their church more effective in five yearsExponential, 2025
Top concerns: theological misalignment (29%) and replacing human interaction (23%)Exponential, 2025

Websites, first-time guests and AI search

StatisticSource
About 7 in 10 first-time guests say they visited the church's website before comingThom Rainer, Lifeway Research
A hard-to-find address and service times is the most common reason a guest decides not to visit after seeing a siteThom Rainer, Lifeway Research
The crawlers behind ChatGPT, Claude and Perplexity do not execute JavaScript; Gemini (via Googlebot) doesVercel & MERJ, Dec 2024
GPTBot made 569 million and Claude's crawler 370 million fetches in one month on Vercel's networkVercel & MERJ, Dec 2024

What this means

  1. Your people already use AI more than you do — teach them how to use it well.
  2. Write an AI policy this quarter; Mission Creative's AI workshops for church teams include one.
  3. Make sure AI can read your website: how to get your church found in AI search.

Frequently asked questions

How many pastors use AI?

87% of U.S. Protestant pastors use AI in some form, according to Barna (June 2026); 24% use it often or very often at work (Barna, July 2026).

How many churches have an AI policy?

Exponential's State of AI in the Church 2025 found 73% of church leaders have no AI policy.

Do first-time guests check a church's website?

Thom Rainer reports about 7 in 10 first-time guests say they visited the church's website before coming.