{
  "_readme": "Single source of truth for /case-studies/ and the homepage Work section. Newest first — the first entry is the featured one everywhere. To add a study: create /public/case-studies/<slug>/index.html, drop a 16:10 cover in /public/case-studies/img/, add an entry at the TOP of this list. kind must be one of: brand-web | film-video | gear-field.",
  "kinds": {
    "brand-web": "Brand & Web",
    "film-video": "Film & Video",
    "gear-field": "Gear & Field"
  },
  "studies": [
    {
      "slug": "faux-first",
      "href": "/case-studies/faux-first/",
      "titleThin": "Faux First",
      "titleBold": "Church.",
      "oneLiner": "He asked for a graphic. He got a congregation.",
      "summary": "SALT 2026 asked the room for one sermon-series graphic by 7 AM. We built a church, a pastor, a website, a microsite and a news-desk video overnight — then let Pastor Dale make the banner himself. A case study in responding to the brief and having fun with it.",
      "client": "Pastor Dale · Faux First Church (fictional)",
      "kind": "brand-web",
      "tags": ["Story", "Brand", "Web", "Video", "Overnight"],
      "scope": "Story · brand · website · microsite · video",
      "format": "Web · film · 16:9 banner",
      "date": "2026-10-16",
      "year": "2026",
      "cover": "/case-studies/img/cover-faux-first.jpg",
      "coverAlt": "Pastor Dale giving a thumbs-up beside the Faux First Church sign reading SALT GAVE US HOMEWORK, WE BUILT A TOWN",
      "cta": "Read the case study",
      "external": false
    },
    {
      "slug": "church-hurt",
      "href": "/church-hurt/index.html",
      "titleThin": "Church",
      "titleBold": "Hurt.",
      "oneLiner": "From a single generated image to a full Sunday launch package.",
      "summary": "A cinematic trailer campaign for Epic Church's \"Church Hurt\" series — concepted, designed, storyboarded, scored and directed through a generative-AI pipeline. One master stained-glass image became a nine-shot reveal, two service bumpers and a reusable series identity in days instead of weeks.",
      "client": "Epic Church",
      "kind": "film-video",
      "tags": ["AI", "Film", "Campaign", "Series identity"],
      "scope": "Series brand + film campaign",
      "format": "16:9 film · social cutdowns",
      "date": "2026-08-01",
      "year": "2026",
      "cover": "/case-studies/img/cover-church-hurt.jpg",
      "coverAlt": "Stained-glass Jesus with a fracture running through the pane — the Church Hurt key art",
      "cta": "Read the case study",
      "external": false
    },
    {
      "slug": "fairlight-live",
      "href": "https://www.youtube.com/watch?v=PLQqdY-EE_Q",
      "titleThin": "Fairlight Live —",
      "titleBold": "four reasons we're impressed.",
      "oneLiner": "If you're mixing in a DAW or on Waves LV1, take a long, hard look.",
      "summary": "Blackmagic dropped a free, software-based mixer into the live-broadcast conversation. Dave Bookhout walks through the four features that stood out on first contact: true bus-to-bus routing, VST3 with 30+ native plugins, faded snapshots, and a primary / fail-safe multi-station setup.",
      "client": "Gear review · featuring Dave Bookhout",
      "kind": "gear-field",
      "tags": ["Audio", "Broadcast", "Gear review", "4:08"],
      "scope": "Audio · mixing · workflow",
      "format": "Gear review · 4:08",
      "date": "2026-09-15",
      "year": "2026",
      "cover": "/case-studies/img/cover-fairlight.jpg",
      "coverAlt": "Dave Bookhout at the Fairlight Live console, pointing at a plugin on screen",
      "cta": "Watch the review",
      "external": true,
      "video": "https://www.youtube-nocookie.com/embed/PLQqdY-EE_Q?autoplay=1&rel=0&playsinline=1"
    }
  ]
}