Case study · Legacy Roof SC

LegacyRoof SC.

Mission Creative's work isn't only for churches. For Legacy Roof SC, a family-owned roofing company in Easley, South Carolina (legacyroofnow.com), we led a naming and brand refresh and designed an AI-powered tool that reads a homeowner's insurance policy and explains in plain English what their roof coverage actually includes.

Mission Creative is a church production and creative company, founded in 2004 by Dave Bookhout and Heredes Ribeiro and based in Tampa, Florida, that builds brands, sermon series and capital campaign creative, video, audio/video/lighting production systems, websites, and AI training and workflows for churches nationwide.

Client
Legacy Roof SC · Easley, SC
Scope
Naming · Brand refresh · AI tool design · Web
Format
Brand guide · AI tool
The challenge

Built on integrity. Backed by generations.

The family wanted to keep the “Legacy” name and become the dominant local roofing brand in Easley and the surrounding area, with a name that protects the business and can grow with it. And they kept hitting roofs that weren't fully covered because carriers had buried coverage changes deep in policy language.

01What we built

What we built.

NamingBrand refreshAI tool designWeb
02Related